Innovation is no longer limited to new ideas: it’s lived, experienced and shared. Thanks to immersive and collaborative technologies, companies and organizations can accelerate decision-making, optimize processes and transform the way they work.
But in concrete terms, how can XR (Extended Reality) and collaborative solutions be integrated into a project?
From innovation to maintenance, virtual reality (VR), augmented reality (AR), mixed reality (MR) and collaborative solutions like Shariiing bring concrete benefits at every stage.
Innovation and immersive technologies: visualize and test your ideas

It all starts with an idea. But how do you validate it before investing time and resources?
Immersive technologies make it possible to visualize a concept from its earliest sketches, to test and improve it in real time. In an interactive showroom or Digital Lab, teams can collaborate and refine their projects even before they take physical shape.
Case study: CCI Bordeaux-Gironde – Read the case study.
3D prototyping and immersive design: testing without limits
Getting from an idea to a prototype is a key step. Thanks to virtual and augmented reality, teams can simulate, test and modify their designs in real time, reducing the need for costly physical prototypes.
The benefits of immersive design:
- More agility in development cycles
- Reduce costs related to errors and iterations
- Better collaboration between remote teams
Case study: Renault Design – Read the case study.

Industrie 4.0: optimizing production with the XR

Once the design has been validated, it’s time for production. Industry 4.0 integrates immersive technologies to improve operator efficiency and reduce margins of error.
How does XR transform production?
- Operator training through interactive simulations
- Reducing errors through augmented reality
- Optimized production line layout
The use of digital twins makes it possible to anticipate problems, test different configurations and improve safety even before physical implementation.
Customer experience and augmented reality: selling differently
Customers buy with their emotions. Thanks to immersive technologies, they can visualize every facet of a product before it is even manufactured.
The benefits for marketing:
- Interactive demonstrations to help customers make purchasing decisions
- More engaging experience with augmented reality
- Immersive presentation of complex or customizable products
With Shariiing, the customer experience takes on a whole new dimension. Sales staff can share and manipulate 3D models in real time, transforming a presentation into a truly interactive experience.

Immersive Learning: a new way of training thanks to extended reality

Learning is most effective when it is experiential and interactive. Virtual and augmented reality provide realistic scenarios that captivate attention and facilitate skill enhancement.
Why integrate XR into training?
- Better information retention
- Immersive experiences in complete safety
- Simulation of complex or dangerous scenarios
Read our article on immersive learning.
Predictive maintenance and augmented reality: intervening faster
Thanks to augmented reality and digital twins, maintenance becomes faster, more precise and often remotely achievable.
The benefits of XR for maintenance:
- Fewer journeys and real-time intervention
- Reduced machine downtime
- emote assistance to guide technicians step by step
A technician equipped with augmented reality headsets can view machine information directly and be assisted remotely, improving efficiency and responsiveness.

How far will you go?
From the first idea to day-to-day operation, immersive and collaborative technologies support companies and organizations at every stage of their transformation.
Concrete benefits:
- Innovate faster
- Reduce design costs
- Optimize production
- Create unique customer experiences
- Train more effectively
- Improve maintenance
Let’s talk about exploring these opportunities and transforming your projects with immersive and collaborative technologies.